Tired of hearing about "1x" drivetrains, dropper seatposts, fatbikes, mid-fat, enduro, gravel, and more? Do you even know what people are talking about when they're debating "36 vs. Pike"? Honestly, I don't. And so the short film, Lego Bike Shop, created by Devon Brown for Oxburger Studios, is a wry 2-minute comment on the current state of the bicycle industry that will appeal to any retrogrouch.
First off, understand that in the world of Lego building bricks, there is only one "bicycle." It comes in a rainbow array of colors, but they're all basically the same little bike:
The film opens on a little Lego-world bike shop, called "Chuck's" . . .
Where in walks a little hipster guy who wants a new bike . . .
The Lego hipster has done lots of reading online and is very impressed with "how far the technology's come in the past little while."
|"I really think it's time for me to jump on these new trends," the guy says.|
|"This one features industry-leading green color technology."|
It's only two minutes long, and it's good for a laugh: