|At the start of the 20th century, he may have been the most famous athlete in the world.|
The latest spot, which seems almost more like a mini movie than a commercial, features Major Taylor who had attained such a level of prowess that one could argue that his toughest competition was himself.
The ad opens with a race in a packed velodrome where we see Taylor destroying the competition. The pace is exciting, and the filming puts us right into the mix.
Then, as Taylor makes it to the front of the pack, he finds himself alone . . .
The velodrome and the cheering crowds fade away. . .
Then the scene alters and he's transported into an increasingly dark and ominous dream sequence.
By the end of the spot, Taylor is brought back into reality, but I won't reveal the cool twist - you'll just have to watch it for yourself.
There are three versions of the commercial - at 30 sec., 60 sec., and 90 sec. I have the full 90-sec version linked below. In addition, there is an interesting little "making of" (Making Major) video that might be worth watching.
It's a beautifully shot and executed piece of commercial cinema - Enjoy!