And there's a video!
In it, we meet Andreas, the founder of this new startup.
|"As an active surfer and mountain biker, I've always been fascinated by ideas that combine technology and design with sports."|
|"Whenever I look down at my handlebars, it seems that there is something wrong."|
|"It wasn't an integrated and connected experience. . . It wasn't beautiful."|
Next, we hear from Carsten, the "Head of Brand Experience."
|"So far we haven't seen an interface that matches the needs of the modern cyclist."|
|Just like a car that will remotely start for the driver, COBI will "start" your bike for you when you get near it with your cell phone. (Hey -- I'm just reporting it. I'm not making this up)|
|Don't forget the ever-popular navigation system. . .|
|. . . built-in headlight, and an automatic brake light with turn signals . . .|
|. . . and a "custom bell" that issues a pathetic little "ding" from the cell phone.|
To be honest, I don't know how any of this is supposed to improve our riding experience and make it more rewarding, but again and again we have people telling us we need to be "connected" when we ride.
Want to know how to get "connected" with your bike and your ride experience? All you need is THIS:
|The best way to be "connected" to your bike.|
|The best way to be "connected" to your ride experience . . .|
|(. . . or if you prefer, the "gooier" version.)|
That's it. That's really all the "connectivity" you need for a rewarding bike ride. The rest is just a distraction.
My Retrogrouch-y Advice: Unplug once in a while. Just ride the damn bike.