|The Premier Issue with its very cool cover art.|
The first thing to notice about the two issues is the great cover artwork -- totally consistent with the bold graphic style of the early 70s. According to the info on the publisher's page, the plan was to offer full-size posters (25 x 38 in.) of each month's cover art. There may actually be a few of those posters floating around out there somewhere, and let me just say that they would make a great addition to any bicyclists' collection. Maybe somebody should consider reproducing them.
|Vol. 1, Number 1 -- Another fantastic cover image.|
Along with the travel features, there are a number of news stories of interest to bicyclists at the time, headed as "History in the Making," that look at the issues of the day (and today, for that matter): the problems of thwarting bike thieves, dealing with traffic, bicyclists' rights, and the nascent bike advocacy movement that was just in its infancy in the early 70s.
Original bicycle-themed artwork and photography, poetry, and fiction make Two Wheel Trip a different kind of bicycle magazine from other bike magazines then or now. Readers may find Henry Wadsworth Longfellow's "The Wreck of the Hesperus," in the magazine's pages, but no bicycle road tests, "racing tire comparison shootouts" or other mainstays of typical bike magazines. Even many of the ads seem to go out of their way to appeal to an audience that doesn't necessarily identify themselves as "bicyclists" (then again, how many people in 1972 did actually identify themselves as bicyclists?). Among the advertisements for bicycles, components, and accessories that one would expect to find, are many more ads for things like wheat germ, breakfast cereals, and other general-interest products -- though many of those ads still feature people enjoying bicycles, and most have that groovy 70s vibe.
|Original bicycle-themed art graces many of the magazine's pages. By the way -- does anyone else see the two faces in the bicycle's front wheel? So 70s.|
|No bicycle shorts and no helmets. Just lots of those groovy bell bottoms, and "regular people" out enjoying their bikes.|
|A clothing ad (Shelby Slacks and Robert Bruce Apparel) selling an unusual vision of "bike wear."|
|Got to love the 2-page spread for 7up.|
|The Bell Biker hardshell helmet was still a couple years off. This was one of the few bicycle product reviews included in Two Wheel Trip. There's a little unintended irony in that heading "Safety First."|
|To be filed under "Awkward Family Photos." I remember a neighbor of mine had a |
Huffy Dill Pickle. Not quite as desirable as a Schwinn Pea Picker, though.
|There she is.|
From Bicycling magazine a couple years later. Probably much more effective advertising.
All these years later, the 2-issues of Two Wheel Trip are an interesting trip to the past.