My favorites are the catalogs from about '65 through '74 -- those are the ones with the full-color spreads, attractive models, and travel-destination settings (Disneyland, Universal Studios, and Hawaii were among some of the locations).
Of course, go check out the archives, but I have a couple of favorite images to share for a brief post for today.
|1965 Mens "Sport" bicycles . . .|
|. . . And Ladies "lightweight" models. Looks like a simpler time, doesn't it?|
|1968 Men's Paramounts. Photographed in front of the LA Coliseum. Very clean-cut looking guys, given the time.|
|1968 - Ladies "lightweights." It could just as easily be a fashion spread.|
|1971 - Breeze and Collegiate ladies models. And a couple of cute lady models. The '71 catalog was shot on location in Hawaii.|
|From 1972 - Sport Styling for the Girl On-the-Go. Got to love the tennis whites.|
|From 1973 - Yes, Virginia, there was a "ladies" version of the Paramount.|
|And the ladies Super Sport. Cute dimples.|
|1973 accessories. Do NOT lock your bicycle to a tree.|
|And then there's this one - my favorite, and a favorite of some readers, too. Today's swimwear's got nothing on this model's paisley bikini. And that dude's outfit? Wow. Re-defines bicycling fashion. |
Oh, yeah - and the bike is pretty awesome too.