Likewise, an honest ad about the "new" disc brakes might look like this:
If advertising were honest, people would know that carbon fiber forks with massive, tapered steerers and corresponding head tubes are the result of past failures and trial-and-error. Carbon is great on paper -- it even blows away steel in lab tests. But carbon frames and forks are a "work in progress" being tested on people who are paying a premium for the privilege of being used as crash test dummies. How could we advertise that?
Don't expect to see any of these ads in cycling magazine anytime soon.